Key metrics in e-commerce marketing serve as crucial indicators for evaluating the performance of online stores. This article examines essential metrics such as conversion rate, average order value, cart abandonment rate, website traffic, customer acquisition cost, and customer retention. It emphasizes the importance of analyzing both quantitative and qualitative data to identify trends and optimize marketing strategies. Additionally, the article highlights the role of analytical tools like Google Analytics in providing detailed reports that inform data-driven decision-making. Continuous monitoring and segmentation of these metrics are discussed as vital practices for enhancing user experience and increasing sales. ¿Qué son las métricas clave en marketing de e-commerce? Las métricas clave en marketing de e-commerce son indicadores que permiten evaluar el rendimiento de una tienda en línea. Estas métricas incluyen la tasa de…
