A customer loyalty program is a strategic initiative aimed at enhancing customer retention by offering rewards, discounts, or benefits for repeat purchases. The article outlines the significance of such programs, emphasizing that retaining existing customers is generally more cost-effective than acquiring new ones. Key components for designing an effective loyalty program include understanding customer preferences, providing attractive rewards, maintaining consistent communication, and ensuring a user-friendly reward redemption process. Additionally, the article highlights essential metrics for evaluating program effectiveness, such as customer retention rates, customer lifetime value (CLV), purchase frequency, and overall satisfaction. By analyzing these indicators, businesses can assess the impact of their loyalty programs and make necessary adjustments for continued success. ¿Qué es un programa de fidelización y por qué es importante? Un programa de fidelización es una estrategia…