The article focuses on the use of social media to enhance conversion rates for online stores. It explores how social media platforms facilitate direct interaction between brands and consumers, fostering trust and brand loyalty, while also driving traffic to online shops through sponsored posts. Key performance indicators (KPIs) such as conversion rates, social media-generated traffic, and return on investment (ROI) are discussed to measure the effectiveness of social media strategies. The article also addresses challenges faced by online stores, including market saturation, audience segmentation, and the complexities of measuring ROI, as well as the need for adaptability to changes in social media algorithms. ¿Qué es el uso de redes sociales para impulsar la conversión en tiendas online? El uso de redes sociales para impulsar la conversión en tiendas online se…
